Connor Kimball

Expert SEO Services

I help companies get discovered and win customers online.

Expert SEO with 9 years of internet marketing experience in SaaS, eCommerce, global companies and local businesses.

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Hire an SEO. Win Organic Traffic.

When you hire an SEO expert, you get:

More traffic from search engines, social media, and LLM platforms.
Higher % of website traffic converting into leads/sales
Results that keep making money long after the work is done
SEO results at a fraction of the cost of an agency

What SEO Success Looks Like

The image below shows the number of NEW CUSTOMERS acquired by a SaaS company from Google.

This SaaS company tripled their monthly new customers the quarter after starting SEO campaigns. It only took two quarters to double that new number again...

Why I'm So SEO Obsessed

It didn't take long to double that again!

After two years of SEO, this SaaS company went from dozens of customers per quarter to hundreds per month.

Imagine struggling for years to pull in more than 30 new customers per month. Then you start focusing on some simple SEO content tactics, and 6 months later you have 60 new people coming in and giving you money? Without any ad dollars required??

Even while other expensive marketing tactics consistently underperformed, that business transformed and took off with SEO.

The experience made me a forever believer in SEO and content marketing. But it wasn't all wins all the time. Here's what it took.

The Start is Always Toughest

Notice there is no improvement in Q2 even though we started SEO work in May.

That's because even if you do everything perfect, it still takes time for search engines discover your changes and give you credit for them.

The first SEO sprint involved publishing dozens of new service pages targeting customers searching for a service by country. It took us a week to finalize a page template. It took another week to build 30 pages with that template. These pages pulled in a small amount of traffic the following week, but traffic increased every week for two months.

So we had the right idea and we executed the whole sprint in two weeks - but it took several weeks before the results became obvious.

SEO is like Real Estate

In that sense, SEO is like investing in real estate…

Buying your first home feels like a massive leap. It takes serious research, planning, and effort to buy a home you love. It takes serious research and planning and effort to build an online revenue engine.

It’s mad frustrating early on. Things that you think will be simple end up being complicated. Even if you publish the perfect content, Google may wait weeks to rank it. And even if you publish the perfect content piece, you have to do it over and over.

But you keep chipping away, and suddenly you have this house that is worth so much more than it was when you started. You chip away at your SEO and content, suddenly you have a website that is always finding leads and generating sales for you. Without ad dollars.

The more you improve your property or expand the number of properties you own, the more income generated. Same with SEO content on your website, other websites, social media platforms, etc.

Other Marketing Channels

Traditional advertising is like paying rent or booking a hotel.

The benefits end as soon as you stop paying money.

It's possible to find a good deal with effort, but it's infinitely easier to waste your money with no effort.

The best part of SEO you can stop anytime but still enjoy the benefits. Sure, your organic traffic will eventually fall as your content gets outdated - but that’s a gradual process that happens over years.

For example, I wrote a series of blogs for a SaaS company in 2018 - 2019. One of those blogs generated 5-9 new customers every month for the next two years. Years later, that blog was still bringing in new customers every month - along with dozens of other pages we published during that time - without any extra investment.

Years after they are done paying me, those blogs still bring that client new customers every month.

The Richest SEO in Babylon

Publishing content and optimizing your pages could even be compared to buying dividend stocks. The pain and effort of buying more shares is greater than the dividend you get paid next month. A new landing page you publish this month will probably not pay for itself next month. But it does pay something most months. It pays in new customers.

And before long, you have dozens to hundreds of pages paying you something every month, which equates to a steady stream of customers you can rely on - without burning money on traditional advertising.

SEO Process

Free Consultation

Quick chat with me, let's make sure I'm the right fit for what you need.

SEO Audit + Proposal

I audit your existing website. We review my findings and fixes.

Content Sprint

Publish the pages and get the placements you need to rank.

Grow, Report, Repeat

Monthly reporting. Monthly consulting. You decide if we continue after each campaign.

Free Consultation

Schedule Your Website Review

Put a time on the calendar, list any websites you got.

Schedule a time

Specialized SEO Services

SaaS and B2B

SEO and growth marketing for SaaS companies.

SEO Campaigns for SaaS Companies

Key SEO Elements:

Content Marketing: Blog posts, case studies, whitepapers, and solution pages focused on industry problems your SaaS solves.
- E.g., "How to Improve Customer Support with [software type]"
Keyword Focus: Long-tail keywords with high commercial intent, such as “best [specific software type] for [industry]” or “how to [achieve a goal with SaaS].”
Technical SEO: Ensure fast loading speeds, good Core Web Vitals, and clear site architecture for scalability.
Backlinks: Build authority through guest posting, collaboration with tech blogs, and PR campaigns.
Free Trials/Demos: Optimize landing pages for trial sign-ups or demo requests (conversion-focused).
SEO Tools for SaaS: Integrate with analytics tools like Google Data Studio, Ahrefs, or SEMrush to monitor performance and keywords globally.
Educational Content: Use pillar content (e.g., "Complete Guide to CRM") and tutorials that drive organic traffic and link to product features.

Metrics to Track:

Organic sign-ups for free trials or demos.
Growth in high-quality traffic globally.
Increased backlinks and domain authority.

Learn More

International

SEO campaigns for international companies and/or multi-lingual products.

International SEO Campaigns

Focus:

Reaching a global audience with localized content tailored to different regions and languages.
Establishing a consistent global brand presence while catering to local search behavior.

Key SEO Tactics:

International SEO:
- Implement hreflang tags to target specific languages and countries.
- Create subdomains (e.g., us.website.com, uk.website.com) or subfolders (e.g., website.com/us/) for each country.
Keyword Localization: Research keywords for each target region, as search behaviors and phrases differ by country.
- E.g., “best shipping software” in the US vs. “best parcel delivery tool” in the UK.
Content Customization: Adapt content to local cultures, languages, and preferences while maintaining brand consistency.
- Include local metrics (e.g., currency, measurements).
Technical SEO:
- Optimize site speed globally using CDNs (Content Delivery Networks).
- Use region-specific servers to improve page speed and performance.
Backlink Strategy: Build backlinks from local websites, blogs, and directories in target regions.
Global Brand Awareness: Publish thought leadership content that resonates across markets, while aligning with region-specific search interests.
- E.g., a blog like “Emerging Trends in Supply Chain Management [2024]” can be region-specific.

Metrics to Track:

Organic traffic and leads segmented by country/region.
Rankings for local keywords in multiple regions.
Performance of multilingual pages and hreflang errors.

Lawyers

SEO for law firms and attorneys.

SEO Campaigns for Lawyers

Key SEO Tactics:

Local SEO: Optimize for location-based queries like “divorce lawyer in [city]” or “personal injury attorney near me.”
- Set up and optimize Google My Business and Bing Places profiles.
Content Marketing: Publish in-depth blog posts, FAQs, and guides answering legal questions.
- E.g., "What to Do After a Car Accident in [state]."
Keyword Focus: Legal service keywords with high intent, such as “best personal injury lawyer” or “how to file a lawsuit.”
Schema Markup: Use legal services schema to help search engines understand your offerings.
Reputation Management: Build trust through client testimonials and case studies prominently displayed on the site.
Technical SEO: Ensure a professional-looking website with fast load times, strong SSL security, and mobile responsiveness.
Link Building: Obtain links from local news sites, legal directories, and bar associations.
Content Depth: Establish expertise with detailed pages for practice areas (e.g., family law, real estate law).

Metrics to Track:

Conversion of leads into consultations (form fills, calls).
Organic traffic growth for legal-specific queries.
Increase in local visibility for high-intent searches.

Learn More

Local SEO

Local search campaigns to increase foot traffic and phone calls.

Local SEO Campaigns

Key SEO Tactics:

Local SEO: Optimize Google My Business (GMB) profiles for each location.
- Include reviews, photos, hours, etc.
- Local keywords like “best [keyword] near me” or “[vegan restaurants] in [city].”
Local Landing Pages: Create dedicated pages for each location with hyperlocal keywords and information.
Schema Markup: Add schema for local businesses and reviews to improve visibility in local search.
Customer Reviews: Actively manage and respond to online reviews on GMB, Yelp, and TripAdvisor.
Mobile Optimization: Ensure site usability and speed on mobile devices for users searching on the go.
Social Media and Content: Promote local events, specials, and community involvement (often tied to seasonal trends or unique offers).
NAP Consistency: Ensure name, address, and phone number are consistent across all directories and websites.

Metrics to Track:

Foot traffic via in-store promotions tied to digital campaigns.
Increased visibility in “near me” searches.
Number and quality of customer reviews.

Finance

SEO for finance professionals.

SEO Campaigns for Financial Companies

Focus:

Building trust, authority, and visibility for highly competitive financial terms.
Targeting clients seeking financial products, services, or advice.

Key SEO Tactics:

Keyword Focus:
- Target high-value keywords with commercial and informational intent.
  - E.g., “best savings accounts for 2024,” “how to lower mortgage rates,” or “retirement planning tips.”
Content Marketing:
- Create educational and authoritative content like blogs, guides, eBooks, and financial calculators.
- E.g., “How Compound Interest Works” or “Tax Planning for Small Businesses.”
- Highlight case studies or success stories to demonstrate expertise.
E-A-T Compliance (Expertise, Authoritativeness, Trustworthiness):
- Publish content by finance experts or certified professionals.
- Add author bios with credentials to build credibility.
- Obtain backlinks from authoritative sites (e.g., news outlets or financial blogs).
Local SEO (if applicable): If the company offers local services like mortgage brokers or wealth management, optimize for local queries.
- E.g., “mortgage advisor near me” or “wealth management services in [city].”
Regulatory Compliance: Ensure all SEO content aligns with legal and financial regulations (e.g., disclosures, disclaimers).
Technical SEO:
- Secure site with HTTPS.
- Optimize for mobile users who frequently search for financial solutions on the go.

Metrics to Track:

Traffic to high-value pages (e.g., investment services or loan calculators).
Lead conversions (e.g., form submissions for consultations or applications).
Backlink growth from authoritative domains.

Gym SEO

Local search campaign designed specifically for gyms and wellness clinics.

SEO Campaigns for Gyms

Focus:

Driving local traffic to attract members and promote classes or events.
Highlighting specific offerings such as personal training, group fitness, or unique facilities.

Key SEO Elements:

Local SEO:
- Optimize for “near me” searches and location-based keywords like “best gym in [city]” or “yoga classes near me.”
- Claim and optimize Google My Business (GMB) profiles with accurate hours, photos, reviews, and class schedules.
On-Page SEO:
- Create local landing pages for each gym location, detailing facilities, classes, membership options, and pricing.
- Use schema markup for local businesses and events (e.g., special promotions or boot camps).
Content Marketing:
- Produce fitness-related blog content to rank for broader health and fitness terms.
  - E.g., “How to Stay Fit in Winter” or “Top Benefits of Strength Training.”
- Publish success stories or testimonials with visuals (before-and-after photos).
Social Integration:
- Promote events, classes, and specials through social media platforms and integrate those campaigns into your website (e.g., embed Instagram feeds).
Mobile Optimization:
- Most gym searches occur on mobile devices, so ensure fast loading, easy navigation, and click-to-call functionality.
Customer Reviews:
- Actively encourage members to leave reviews on GMB, Yelp, or fitness-specific platforms.
Seasonal Offers:
- Use seasonal or resolution-based keywords like “best gym deals in January” or “summer fitness classes.”

Metrics to Track:

Number of membership sign-ups attributed to organic traffic.
Growth in “near me” search visibility.
Increased engagement on local landing pages.

eCommerce

SEO for eCommerce brands and retail websites.

SEO Campaigns for eCommerce

1. Keyword Strategy

Product Keywords: Optimize for high-conversion keywords that directly match what users are searching for, such as:
- “Buy [product name] online”
- “[Product name] under $50”
Category Keywords: Rank for broader terms like:
- “Best running shoes” (category pages)
- “Men’s watches” (subcategory pages)
Long-Tail Keywords: Focus on detailed queries with high purchase intent, like:
- “Best vegan skincare products for sensitive skin.”
Seasonal Keywords: Optimize for trends and events like:
- “Valentine’s Day gifts” or “Back-to-school supplies.”

2. On-Page SEO

Product Pages:
- Write compelling, keyword-rich product titles and descriptions.
- Use bullet points for specifications and features.
- Add high-quality images with descriptive alt text for accessibility and SEO.
- Include customer reviews and ratings for social proof and trust signals.
Category Pages:
- Create optimized content for category and subcategory pages, targeting broader keywords (e.g., “Affordable women’s dresses”).
- Highlight filters, sorting options, and internal links to guide users.

3. Content Marketing

Blog Content:
- Write blog posts or buying guides to drive organic traffic to your site.
  - E.g., “How to Choose the Right Running Shoes” or “Top 10 Summer Dresses for 2024.”
- Include internal links to products or categories to guide traffic.
Video Content:
- Use video marketing for product tutorials, unboxings, or demos.
  - Embed videos on product pages and optimize them for YouTube SEO.
FAQs:
- Publish FAQ pages to rank for informational queries like “How to clean leather boots” or “What is the best fabric for baby clothes?”

4. Technical SEO

Site Speed:
- Ensure fast loading times, especially on mobile, as delays lead to lost conversions.
Mobile Optimization:
- Make sure your site is mobile-friendly, with easy navigation and touch-friendly buttons.
Site Architecture:
- Create a logical hierarchy (homepage > categories > subcategories > product pages) with clean URLs.
  - E.g., example.com/shoes/men/running-shoes.
Structured Data Markup:
- Use schema markup for products, reviews, and prices to enhance rich results in SERPs.
- Enable features like star ratings, price, and stock availability to appear in search results.

5. Local SEO for Ecommerce (if applicable)

If the brand has physical stores, optimize for local searches like “clothing store near me” by creating location-specific pages and managing Google My Business profiles.

6. Link Building

Product Reviews:
- Collaborate with influencers or bloggers to review your products and link back to your site.
PR Campaigns:
- Launch campaigns to generate buzz around new product launches, offering exclusive discounts or limited-edition products.
Content Outreach:
- Promote high-quality guides or blog posts to earn backlinks from relevant sites.

7. User-Generated Content (UGC)

Encourage customers to post reviews, testimonials, and photos on your site or social media platforms.
Embed UGC on product pages to improve trust and keyword relevance.

8. Conversion Optimization

Meta Titles & Descriptions:
- Write persuasive meta descriptions that include pricing, shipping info, or USPs (unique selling propositions).
  - E.g., “Buy premium running shoes | Free shipping on orders over $50.”
Call-to-Action (CTA):
- Use clear CTAs like “Shop Now,” “Buy Today,” or “Limited Stock – Order Now.”
Customer Trust Signals:
- Highlight return policies, warranties, and customer reviews on every product page.

9. Seasonal and Campaign-Based SEO

Plan ahead for seasonal sales, holidays, or special campaigns (e.g., Black Friday, Cyber Monday).
Create specific landing pages optimized for these events with relevant keywords.
- E.g., “Cyber Monday Deals on Laptops” or “Valentine’s Day Jewelry Gifts.”

Metrics to Track

Organic Traffic:
- Measure traffic to product and category pages.
Click-Through Rate (CTR):
- Improve CTRs with optimized titles and meta descriptions.
Conversion Rate:
- Track how many visitors convert into customers.
Keyword Rankings:
- Monitor performance for transactional keywords.
Bounce Rate:
- Minimize bounce rates by improving page load speeds and content relevance.

Learn More

Restaurant SEO

Local search campaigns to designed to increase foot traffic, calls, and orders from restaurant locations.

SEO Campaigns for Restaurants

Key SEO Tactics:

Local SEO: Optimize Google My Business (GMB) profiles for each location.
- Include reviews, photos, hours, and menu links.
- Local keywords like “best pizza near me” or “vegan restaurants in [city].”
Local Landing Pages: Create dedicated pages for each restaurant location with hyperlocal keywords and information.
Schema Markup: Add schema for local businesses, menus, and reviews to improve visibility in local search.
Customer Reviews: Actively manage and respond to online reviews on GMB, Yelp, and TripAdvisor.
Mobile Optimization: Ensure site usability and speed on mobile devices for users searching on the go.
Social Media and Content: Promote local events, specials, and community involvement (often tied to seasonal trends or unique offers).
NAP Consistency: Ensure name, address, and phone number are consistent across all directories and websites.

Metrics to Track:

Foot traffic via in-store promotions tied to digital campaigns.
Increased visibility in “near me” searches.
Number and quality of customer reviews.

SEO Expert vs SEO Agency vs. In-house SEO

SEO Expert

Low risk - fire anytime.
Low cost - less than an agency, less than a full-time employee
Can start right away.

Expert treats you like an employee treats their boss.

SEO Agency

Medium risk - usually require minimum contracts. If you try to pause or cancel service, there will be pushback.
High cost, low personalization.
Can start soon.

In-house SEO

Highest risk - Hiring a full-time employee. Hard to get rid of. Fully responsible for.
Medium to high cost.
Have to find, hire, and onboard

Search Engines Love Him

Hiring an SEO expert is more affordable than an agency.

An independent SEO expert can deliver results faster than an in-house marketer.

Trying an SEO campaign is much safer than signing a long-term contract with an agency or hiring someone.

SEO campaign pricing already includes any SEO tools and services needed.

Specialized strategies for the niches I have expertise in make results happen faster.

The 1-2-3 SEO Process

Setting Up Your SEO Campaign

The SEO process is simple, just not easy.

1. Audit What We Got

AKA content audit, keyword research, new content strategy, quick wins.

Audits for startups or local businesses take 48 hours or less. Detailed SEO audits for SaaS or eCommerce websites require 3 business days.

I review the audit with you and propose an SEO strategy customized for your business and situation. The audit includes a custom SEO strategy (the keywords to target, the pages to make, the steps to take).

2. Implement Aggressively

AKA technical SEO, new and updated web pages, PR and maybe a few quality links.

Content is "revenue-focused," a concept most marketers will find scary.

The SEO strategy includes a "Quick Wins" list of high-impact, low-effort SEO wins for your site. If you choose to contract with me, I begin making these optimizations for you right away.

3. Grow, report, repeat

AKA constant improvements to existing content + new SEO content. Monthly reporting. PR as needed.

I report on metrics and work completed every month. These reports include what's coming up the following weeks.

Pillars of Search Engine Marketing

SEO

Traditional, technical SEO optimization. Detailed keyword research and mapping.

Content

Creating the webpages that rank for the keywords we're targeting. Service pages, location pages, blog content, etc. Includes content marketing like PR and social.

PPC

SEO and content take time, so we speed up results with highly targeted PPC ads. Goal is to find the keywords that convert into the best customers at the lowest costs.

Local Search

Geo-focused SEO tactics optimized by region - applicable to both global companies and local services.

Frequently Asked Questions

How long does SEO take?

This is where you can answer the above question in detail. Remember an FAQ is a question that most of your customers might have. Therefore, it is best to answer them in detail in order to show them that you have a solution for their queries.

What does SEO cost?

Common SEO pricing models include:

Monthly retainers
Project-based pricing
Hourly consulting ($100-300/hour)
One-time audits ($500-25,000)

For small businesses, expect to invest at least $500-2,000 monthly for meaningful results. Mid-sized companies typically spend $2,000-5,000 monthly.

What services does an SEO expert provide?

An SEO expert provides a comprehensive range of services to improve a company's search engine visibility and organic traffic:

Technical SEO

On-Page SEO

Keyword research and mapping
Meta title and description optimization
Header tag optimization
Internal linking strategy
Content gap analysis
Content optimization for target keywords
Image optimization
URL structure improvements

Content Strategy

Off-Page SEO

Analytics and Reporting

Would you like me to elaborate on any of these specific service areas?

What's incuded in the SEO audit?

Connor Kimball's SEO audit includes:

Technical SEO audit + optimization guide
Onpage SEO audit + optimization guide
Competitor comparison
Quick Wins list for SEO improvements
Consultation

Which services go well with SEO?

PPC (primarily Google Ads), content marketing. Nothing is more valuable than an end-to-end "producer" or even a badass video editor or writer in that niche.

Several services complement SEO well by creating a comprehensive digital marketing strategy: